Why the Website Design Matters

For a business of any size, website design matters. Creating an attractive and unique website is imperative for a marketing plan.  Your website is a major drawcard. When designed well, it can be the king of digital marketing. Website design matters because it represents the front of your business. A poor design may send a poor message. Digital users can assume a sloppy website reflects the business. On the flip side, a great website can signify an innovative business. 

Your website design reflects the status of your business. It should be up-to-date and fresh. Users should be able to navigate the site with ease. Important information should be accessible and clear. A great digital marketing tactic is to place advertising material in visible areas. Your marketing plan should include several products or services for advertising. Advertisements on your website can change daily, weekly or monthly. It depends on the advertising material and the service or product you sell. 

Advertising on your website doesn’t need to be overwhelming. You don’t want your website design appearing spammy or over-the-top. If advertising is appealing, ensure your marketing plan only considers appropriate advertisements. That means, they should be relative to the product or service you sell. The best way to generate more traffic to your website, is to link your social media pages. Ensure key words and business information is visible on all your online channels. The higher the traffic flow, the higher your visibility on search engines. Digital marketing experts stress the need for key words and regular posts or updates on a page. Your site is more likely to be appealing and your business can get found online.

When constructing a marketing plan it is important to have a fresh website design. Colours and textures, images and font should all reflect your business. Speaking with a digital marketing agency is the best way to receive advice on the website design. Placement of headings, articles, content, images and other forms of media are all tools. Where things are placed on your website can affect whether users will see them or engage with them. You want your website to draw large numbers of online users and have a positive affect on your business. You want your visitors to be repeat visitors to your site. For this to happen, you need to have informative, unique information. It needs to be interesting and engaging. Visitors should feel excited to browse your site and encouraged to learn more. 

Working with a digital marketing agency is a good way to create an attractive website design. They can help you with addressing the areas you want to improve. From construction to advice, monitoring and upkeep, the experts can do it all for you. In a time where we are so reliable on the online world, you can’t lose. Being in the light is a key goal in any business marketing plan. Visibility is imperative for raising awareness about your business goal. Lift your website design and make the changes to ensure you get found online. 

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Are You Neglecting Your Local SEO?

Digital Freak is proud to be featured as a guest blogger for Big Apple Media. Here you can read our latest blog about Local SEO and how this element of many digital marketing campaigns is  left out. Discover why local SEO is so important here:

Source: Are You Neglecting Your Local SEO?

The Power of Video Marketing

You will have noticed, either as a consumer or a business owner, the vast increase in the number of videos online. Facebook, Instagram and Twitter all have their own platforms for this medium and the number of views YouTube receives each day is staggering. Why not grab yourself and your business a piece of the action and get moving on some video content creation? From online advertising to simply increasing web traffic, this trend in videos is something you cannot afford to miss out on. And here’s why:

 

  • Videos are worth 1.8 million words – seriously, researchers at Forrester have attributed one minute of video with this amount of power. There’s no way you’re going to get even the most loyal customers to read a 1.8-million-word blog. Videos are fast, effective and engaging ways to communicate your message (which is what online advertising is all about).

 

  • Videos get results – up to 74% of people who watch a video which explains a product go on to purchase it, studies have shown. Conversions on webpages with videos are up by 80% and emails containing videos receive engagement rates 200-300% higher than those without.

 

  • Mobiles and videos are good friends – with so much web traffic coming via mobiles now and YouTube reporting a 100% rise in mobile views each year, ensuring your online advertising is targeting this audience is just common sense. For some reason, mobile viewers are both more likely to watch adverts without skipping them and feel better connected to the brand itself than desktop users.

 

  • Videos great value for money – it’s cheaper than ever before to make a high quality video and therefore can be seen as a great return on your investment. It’s possible to shoot something on your smartphone for nothing at all, in fact, and even limited quality videos are proving successful examples of content creation in the marketing world and an asset to your online advertising

 

  • Google ranks videos highly – not only does Google boost your website’s ranking if there is a video embedded in it but they also own YouTube. Videos posted there automatically land high up the results page, guaranteeing web traffic. But remember to write a detailed description in the box underneath the video because Google’s algorithm can’t read the video itself.

 

  • Consumers connect videos with trust – instead of bombarding your customers with online advertising a video which is entertaining and engaging will attract consumers naturally to your site, increasing your web traffic stacked with people who actually want to visit rather than people tricked into clicking. High quality, interesting and frequent content creation is key for developing this trusting relationship.

 

  • Even lazy people will watch videos – they’re easy, simple and require no effort. Buyers who have to do extensive research and read lengthy articles or descriptions about products lose interest quickly. Give them all the information they need via some quality video content creation and secure their business in a fraction of the time.

 

  • Social media shares are high – think about your own Facebook timeline and the number of videos shared on there by friends and relatives. For several reasons, video content sees far higher share numbers than articles or images and your business can get a piece of the action if you include video content in your next online advertising Give yourself the opportunity of going viral but make sure you’re focusing on entertaining content creation. Factual, product-based videos tend to be shared less.

 

If you want to see not only a boost in web traffic but also a higher conversion rate, engagement rate and overall profit increase, get started on that video content creation! Make it fun, funny, entertaining and engaging right from the first second to maximise the impact of your online advertising. Give it a go and see how videos can change your company’s online presence.

Content Video Marketing

Why Every Business Should Publish a Blog

If your company is trying to boost your site’s web traffic and, more importantly, increase conversion rates, we recommend you begin publishing a weekly blog. This is one of the best inbound marketing techniques for many reasons and is guaranteed to achieve results if you spend the time to develop quality content. Whether your blog offers industry news, general information, analysis or reviews of products or updates on your projects or services, content creation for a blog can take your website and company to a whole new level. And here’s how:

Blog Content Creation

Your Google Ranking Will Improve

Every time someone searches online for something (40,000 queries per second, 3.5 billion searches per day), Google’s PageRank algorithm scours the Internet to deliver the most relevant results. If the search pertained to your company, it is vital Google recognises your website and places it high up the results page. It can do this easily if your website contains SEO optimised blogs. This kind of content creation requires careful crafting by someone who knows what they’re doing. Once perfected, it’s a highly effective inbound marketing technique. Not only are blogs better ranked when it comes to generalised searches than basic website pages but if they are regularly updated, you are constantly adding an indexed page to your website, creating more opportunities for Google to find you.

 

You Can Become a Known and Respected Industry Source

If your blog focuses on news or developments within your industry, you could become a source of information not only for people surfing the net seeking education but also your peers and even competitors. Companies are increasingly looking for industry-related sites to link to their content, quote their blogs or even re-blog their own pieces. Consider this the digital seal of approval which is guaranteed to boost web traffic, generate engagements, conversions and improve B2B relationships. Make sure your content creation is not only up-to-date but relevant, factual and well-written to ensure your blog is notice by the right people. It will show your business is cutting edge and forward thinking, both of which can only strengthen your brand identity and online reputation.

 

You Can Subtly (or not) Self-Advertise

If you’re writing a blog offering tips or advice, why not slide in a final paragraph about a relevant service your company provides or a product you sell. Readers won’t mind this form of advertisement because they will also have gotten the information they were searching for when they landed on your blog. If done right, content creation which then goes on to offer the reader something can be a highly effective inbound marketing tactic.

 

Your Customers Will Develop a Relationship With Your Company

Allow your blog to become a way you communicate with your customers. Ever more consumers are demanding a relationship with the companies from which they purchase products and blogs are a great way to do this. It can also strengthen your brand identity as your blog offers your company a voice. Make it professional, chatty or funny and experiment with content creation in different styles until you find the tone which yields the best engagement from the visiting web traffic. Create something unique and give your company some personality and encourage your readers to communicate in this new way.

 

Social Media Will Come Into Its Own

Everyone likes to share on social media and in recent years this trend has skyrocketed. Blogs are a common format in which people will share information with their friends. Consider it free advertising and yet another way of generating organic leads through inbound marketing. Watch your web traffic soar as social media shares go viral. But, unlike social media, the comments left on your blog will not become buried under the mountain of posts uploaded every second online.

 

Like the sound of all this but don’t have time to spare? If you’re interested in content creation services, contact Digital Freak today. Discover how our writers craft blogs and articles designed to boost your SEO rankings, increase web traffic and deliver potential customers right to your company.

 

What Makes a Good Blog Post?

Businesses are increasingly aware of the power of inbound marketing and blogs are high on the list of effective online tactics to boost web traffic. Blogs rank well with Google, are easily Search Engine Optimised and can incorporate advertisement for services or products within them. Done right, they can even make you industry experts and a source of information amongst your peers. But what makes a good blog post? The answer lies in the secret of content creation.

Blog Content Creation

  • Find a tone which engages with your consumers – a blog is not a website page. It can be more conversational, even funny, and should engage the reader on a more personable level. Use the word ‘you’ to help connect with the reader and cut out corporate phrases and buzz words which make the text hard to read. It should be light, simple and interesting.

 

  • Use great headlines – first impressions matter. Make sure you put effort into creating a title for your blog which is going to catch readers attention as they scroll down Google and kick-start your inbound marketing.

 

  • Start strong – take your time to craft the first paragraph. Engage your reader right from the first word to minimise the chance of them clicking back. Make it fun and punchy, relate to the reason your reader might have stumbled onto your page and offer a solution or the answer to their query.

 

  • Go easy on the SEO words – just because Google will rank you highly when you use the keywords regularly, doesn’t mean you should. First and foremost, the text should make sense, be informative and be readable. Stuffing in keywords left, right and centre might land you near the top of Google initially but if people click back without reading, your website’s overall ranking will drop and you will be labelled by Google as containing poor quality content. Web traffic which stays on your page for five seconds is worthless.

 

  • Keep it short and sweet – we recommend blogs between 300 and 700 words in length. Any shorter and Google’s algorithm will not identify keywords and you yourself will struggle to actually include much useful information. Much longer and you run the risk of losing the interest of your reader before the end. Although it may boost web traffic, you may not see much actual engagement with the content.

 

  • Write when you have something interesting to say – and stay quiet when you’re just regurgitating content that already exists on the Internet in a hundred different formats.

 

  • Speak to your target audience – if you know what keywords you’re focusing on for SEO purposes, imagine what a future reader might want to get out of the blog itself if Google ranked your page as relevant. Try to deliver what they may need; advice, information, tips etc., and consider your blog an extended service offered by your company.

 

  • Don’t sell, sell sell – the person who landed on your page was looking for information, not to buy something. Subtle references to products or services are fine and links to other pages are harmless but make sure you minimise the selling aspect of the text. That’s what the landing pages of your website are for.

 

If you do not have time yourself to dedicate to content creation, we recommend hiring experts to do this for you. Publishing substandard content is a waste of everyone’s time and will not generate leads which turn into sales. Here at Digital Freak we have experienced content writers who are able to craft blogs and articles tailored to your inbound marketing specifications. Not only are they SEO focused to boost web traffic but they are eloquent, professional and well-researched. Only through high quality content creation can this form of inbound marketing reach its incredible potential. Contact Digital Freak today to enquire about our content creation services.

 

How To Increase Product Sales Online

Business is all about sales at the end of the day and business in the 21st century is predominantly about online sales. With websites, blogs, and social media to juggle, creating and maintaining an online brand identity is a full-time job and digital marketing is a key role in every company. But what can small businesses do to increase product sales? Well, one of the best and most effective tools is targeted marketing. And here’s how to do it.

Online Product Sales

Every competent business knows its target market; the demographic or social group most likely to buy specific products. We all know a pensioner is not likely to buy a set of roller blades and a teenager is probably not shopping online for dentures. In order to increase product sales and not break the bank doing so, it’s vital to practice what is known in the industry as targeted marketing. This means, quite simply that your digital marketing team are focusing their attention and their advertisements (and the budget) at people most likely to become potential customers.

 

Targeted marketing has been around for years but with the development of technology, it is now easier than ever to ensure your adverts and online presence reaches the right people. Thanks to the vast information database companies such as Google and Facebook are collecting about each and every web-user, it is now fairly simple for digital marketing to be created and beamed straight onto the social media platforms and search engines of specific people. Scary? Perhaps. But as far as businesses go, this is a very powerful tool when it comes to increasing product sales.

 

So what exactly should you be creating for this targeted marketing campaign? Well, advertising online is much the same as more traditional advertising methods. It requires research, careful creation, and investment. Don’t expect a lacklustre digital marketing attempt to increase product sales because it won’t. Aside from focusing on targeted marketing and utilising the Big Brother nature of the world, your campaign itself needs to be high quality. A stand-out advertising campaign is:

 

  • Eye-catching
  • Memorable
  • Simple
  • Well-branded
  • A stor
  • Relatable

 

Think back over adverts which you remember from your childhood. Why did they stand out? What about your brand or product can you use to tell a story? How can you create an advert which will capture people’s imagination and endure for years to come?

 

These are the questions your digital marketing team need to be asking at every stage of the online advertising campaign. If you have a clear image, vision, and goal in your head, much like targeting marketing, it will get there. And by there, we mean to the people who are going to become youe future customers. As we said earlier, a successful online campaign and a strong online presence will increase product sales. Take your company’s first step now and begin to build your online business brand.

The art of tip-toeing – how to minimise your digital footprint

We all know what footprints in the sand look like but what’s a digital footprint? Well, it’s much the same thing except virtual. Consider the beach: billions of grains of sand across which you leave an imprint as you walk. The internet is that beach and every time you do anything online those ‘grains’ register the movement and record it. This includes web searches, sites visited, links clicked on, and social media comments and activities. Your data is then sold to companies who use it to improve targeting marketing for their online advertising campaigns. We recommend you begin treading a little more lightly online.

Digital Footprint Track

Firstly, it’s important to know why reducing your digital footprint is important. The main reason for sites and companies to collect information about our online habits is to sell them to other companies to improve their online advertising capabilities and enable targeted marketing. Except, we don’t have a say in the fact that our browsing has just gained commercial value and made someone money. They’re basically making profits from invading our privacy. Another reason to reduce your digital footprint is for security. With cyber crime on the rise, the less personal information stored within the internet the better. From hacking into bank accounts to using our credit cards to make purchases, cyber criminals have a much easier job if we allow our browsers to store usernames and passwords. There are also concerns about how governments and organisations are accessing and drawing conclusions from our digital footprints which are often released from companies such as Google and Microsoft. Worrying? Perhaps. Invasive? Definitely.

 

Now, let’s go back and discuss targeted marketing. Have you ever been browsing an online clothes store, not bought anything and then the next day an advert for the very top you were deliberating over pops up on your Facebook at a reduced rate? That’s targeted marketing. By collecting your digital footprint, companies can discover what your buying habits are and tailor-make online advertising just for you. Which sounds useful until you consider what a massive invasion of privacy must have taken place in order for these companies to know our online history. That’s why we recommend that instead of stomping heavily across the Internet, you learn how to tip toe.

 

So, what can we do to minimise our digital footprint to ensure we leave, at most, the faintest trace of our presence? Well, a number of actions can be taken, including the following:

 

  • Block cookies – no, not the food. A cookie is a file which websites embed in your computer to track your movement. Disable them in your browser settings and the site cannot do this.
  • Anti-tracking tools – software such as Disconnect and Ghostery are able to alert you to any tracking activity by each website and offer you the opportunity to block this, preventing the company from collecting your personal data.
  • Don’t Google – major search engines are some of the biggest collectors of private data. Although Google might be the most convenient, there are many other search engines out there which are private, allowing you and your searches to remain anonymous. Try DuckDuckGo and StartPage.
  • Be cautious social media – Facebook in particular can expose people’s vulnerabilities. Not just in terms of their prolific targeted marketing but also because every friendship connection you make has the potential to jeopardise your private information. Being tagged in posts, people sharing your photos, etc. are all ways to increase the spread of your digital footprint. Do you really want to be the next face of the Bigfoot myth?

 

The most important piece of information to take from this blog is a simple awareness that everything and anything you do on your computer, laptop, tablet or smart phone can be tracked and exploited, whether for good or bad is a matter of opinion. Everyone has a digital footprint. Some trace of your presence online will always remain, breadcrumbs of commercial value which will feed into some online advertising campaign in the form of targeted marketing. But by being wary, being vigilant, and being cautious, perhaps they’ll only have your toes to help them rather than your entire sole.