There are many reasons why you should consider getting external help from a web marketing company. If you’re not working within digital marketing, then it pays to know about the world of SEO. Hiring your own SEO specialist is a good way to gain traction online. It matters that your website design is easy to navigate and your content is relevant. If you’re lacking in search results and web traffic, you should get help from a marketing company. Here’s a list of ways to know if you need help.
Your site isn’t accessible on a mobile
If your website design isn’t suitable for mobiles, then you won’t be getting found online. Almost sixty-percent of searches come from mobile devices. An SEO specialist will tell you that there has been a strong shift away from the desktop computer to the mobile. People want to access information on-the-go at the click of a few buttons. If you’re missing out on getting found online, then you’re missing out on hundreds of potential sales. A web marketing company can help format your website so that it is fit for both desktop computer and mobile.
You don’t have a FAQ page on your website
With a major rise in voice recognition and virtual assistants, it’s important to get on board. That is, your page should have answers to common questions. Around twenty-percent of mobile search queries are through voice search. A structured FAQ page on your website is the best way to get indexed when users search for information. Make this a vital part of your website design, and you could see growth in sales and your following. It’s a challenge for an SEO specialist, but it is so important to get out in front. When writing answers, long tail keywords should get used and the content should be in conversational language.
You don’t post on social media or write blog posts often
This is one of the key parts of your website design and your marketing plan. To get found online, you have to be active online. If you aren’t posting on social media, then it makes it difficult for users to find you. You should write blog posts often and the content should be original. An SEO specialist will tell you how important it is to write quirky, creative posts to increase your following. Ensure that you have visuals with every post. It is much more attractive and appealing when visuals are combined with the text. You should get in touch with a reputable web marketing company for many more marketing services. With so many users surfing the web, it’s crazy not to be active online.