You’ll have heard it before: the best way to increase your web traffic for your small business is by consistently publishing good content creation which will get followers for your pages, accounts and blogs. But what most of these advice pieces fail to accurately do is explain how to create good content. In this blog, we hope to reveal to you the secret to exactly what readers are looking for when it comes to browsing the web and how to catch their attention, their interest and, hopefully, their money.
What is content?
Content is anything and everything you put up online. Web pages, social media posts, blogs, linked articles, images, videos, webinars, podcasts and everything in between. Content creation is something businesses can do in-house but if you don’t have a member of staff prepared and capable of taking on what is frankly a colossal, long-term task, it may be worth outsourcing. Many marketing agencies offer content creation services and can guarantee a high quality, consistent delivery of great content.
How does content get followers?
Would you ‘follow’ or ‘like’ a social media account which posts boring or irrelevant information? No. Of course, everyone is different and therefore not every person on the planet is going to be interested in your business, regardless of the content. But what you need to do is create content aimed at and interesting to your target market. If they see posts that interest them, often through the reach of paid online advertisements at first, they are more likely to click and follow. These actions transfer directly into web traffic.
What is web traffic?
It’s very literal – the people visiting your site. Some visitors stay for a long time, others don’t. Of course the longer someone stays, the more likely they are to buy something. And it should come as no surprise that quality content keeps people on pages for longer. See, we’re coming full circle here. Quality content creation leads to clicks and will help you get followers which leads to an increase in web traffic, finally resulting in more sales.
How do I make great content?
Every business and target audience is different so there is no one-size-fits all template when it comes to content creation. And within each business, different online platforms require different content. A Tweet, for example, is limited to 280 characters. An Instagram post should include lots of hashtags and must be an image. LinkedIn should have a professional tone. A blog should be several hundred words in length. However, stick to these basic points and you should be fine, regardless of the medium. When writing content, make sure it is:
- Search Engine Optimised (SEO)
Personally I always like to include images, infographics or videos as a way to break up the text and to catch readers’ eyes. The more eyes, the more interest. The more interest, the more web traffic. The more web traffic, the more sales.
When it comes to content creation, there’s no denying that it’s hard and, when done right, an art form. But it’s also not something you can dismiss as unimportant. You need it in today’s world of the vast Internet, where the number of web pages grows exponentially every day. Without regular, quality content, your business will be lost online and you will not get followers. Keep updating, keep yourself well positioned for Google’s search algorithms (SEO), and get that web traffic flowing.