Businesses are increasingly aware of the power of inbound marketing and blogs are high on the list of effective online tactics to boost web traffic. Blogs rank well with Google, are easily Search Engine Optimised and can incorporate advertisement for services or products within them. Done right, they can even make you industry experts and a source of information amongst your peers. But what makes a good blog post? The answer lies in the secret of content creation.
- Find a tone which engages with your consumers – a blog is not a website page. It can be more conversational, even funny, and should engage the reader on a more personable level. Use the word ‘you’ to help connect with the reader and cut out corporate phrases and buzz words which make the text hard to read. It should be light, simple and interesting.
- Use great headlines – first impressions matter. Make sure you put effort into creating a title for your blog which is going to catch readers attention as they scroll down Google and kick-start your inbound marketing.
- Start strong – take your time to craft the first paragraph. Engage your reader right from the first word to minimise the chance of them clicking back. Make it fun and punchy, relate to the reason your reader might have stumbled onto your page and offer a solution or the answer to their query.
- Go easy on the SEO words – just because Google will rank you highly when you use the keywords regularly, doesn’t mean you should. First and foremost, the text should make sense, be informative and be readable. Stuffing in keywords left, right and centre might land you near the top of Google initially but if people click back without reading, your website’s overall ranking will drop and you will be labelled by Google as containing poor quality content. Web traffic which stays on your page for five seconds is worthless.
- Keep it short and sweet – we recommend blogs between 300 and 700 words in length. Any shorter and Google’s algorithm will not identify keywords and you yourself will struggle to actually include much useful information. Much longer and you run the risk of losing the interest of your reader before the end. Although it may boost web traffic, you may not see much actual engagement with the content.
- Write when you have something interesting to say – and stay quiet when you’re just regurgitating content that already exists on the Internet in a hundred different formats.
- Speak to your target audience – if you know what keywords you’re focusing on for SEO purposes, imagine what a future reader might want to get out of the blog itself if Google ranked your page as relevant. Try to deliver what they may need; advice, information, tips etc., and consider your blog an extended service offered by your company.
- Don’t sell, sell sell – the person who landed on your page was looking for information, not to buy something. Subtle references to products or services are fine and links to other pages are harmless but make sure you minimise the selling aspect of the text. That’s what the landing pages of your website are for.
If you do not have time yourself to dedicate to content creation, we recommend hiring experts to do this for you. Publishing substandard content is a waste of everyone’s time and will not generate leads which turn into sales. Here at Digital Freak we have experienced content writers who are able to craft blogs and articles tailored to your inbound marketing specifications. Not only are they SEO focused to boost web traffic but they are eloquent, professional and well-researched. Only through high quality content creation can this form of inbound marketing reach its incredible potential. Contact Digital Freak today to enquire about our content creation services.